Glorious Fitness Center

Glorious Fitness Center runs a full timetable, a room of trainers and a membership desk. What it did not have was anywhere to send someone who had heard about the place and wanted to know what it costs, who teaches, and when the doors open.

So the site does the work the front desk was doing twice a day. Programs are laid out the way a person asks about them — what it is, who it suits, when it runs — and every trainer gets a face and a name rather than a job title. The enquiry sits one tap away on every screen, because on a phone, in a car park, that is where the decision actually gets made.

infiniblack for Glorious Fitness Center

• Site design
• Program and timetable pages
• Trainer profiles
• Membership enquiry flow
• Photography and video direction
• Copywriting
• Launch and handover